What is PPC?
Pay per click advertising is form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches in search engines. Remarketing, a specialised type of PPC, is about having the ability to have your banner ads displayed to your website visitors after they have left and visit a site within the Google Display Network.
Paid Search Marketing
Paid search marketing opportunities include Pay Per Click Ads via Google and Bing plus ads on the display network – a third of Google’s revenue. The cost of pay search can be high, so we discuss how to make sure you’re getting the most value from PPC by maximizing your Google Quality Score. Although many searchers prefer to click on the natural listings, sufficient numbers do click on the paid listings (typically around a quarter or a third of all clicks). So with careful control, Ad words can drive quality traffic for which you get a good return.