B2B PPC Services
Pay-per-click advertising for a business audience is not a single activity — it is a set of connected services that have to work together to move a prospect from first awareness to a qualified sales conversation. The breadth of your B2B PPC services determines how much of your addressable market you can actually reach and convert profitably. WNI Technologies offers a complete suite of B2B PPC services designed around the realities of longer sales cycles and multiple decision-makers.
Our Core B2B PPC Services
Google Search Ads — capturing active buyers at the exact moment they search for a solution like yours, built around specific, high-intent keyword clusters rather than broad category terms.
Display & YouTube Advertising — staying visible to prospects who are not yet actively searching but match your ideal customer profile based on behaviour and interest signals.
Remarketing & Account Re-engagement — bringing back visitors who researched but did not convert, which matters enormously given how long B2B decisions typically take.
Conversion Rate & Landing Page Optimisation — reviewing and improving the pages your ads send traffic to, since even a perfectly targeted campaign fails if the landing experience does not build trust or qualify the lead.
Lead Scoring & Qualification Setup — working with your sales team to define what a genuinely sales-ready lead looks like, and building that logic into your forms and tracking.
Why These Services Need to Work Together
Running Search ads in isolation, without remarketing or a properly optimised landing page, usually means losing a large share of the demand you worked hard to capture. Our B2B PPC services are designed as a connected system — Search brings in active intent, Display and remarketing keep your brand present during the evaluation period, and conversion optimisation ensures the leads that do come through are actually worth your sales team’s time.
B2B companies don’t just operate out of one city — buyers are searching from every corner of the country. That is why our team is built to serve clients across India’s top 20 business hubs: Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Jaipur, Surat, Lucknow, Noida, Gurugram, Chandigarh, Indore, Nagpur, Bhopal, Patna, Visakhapatnam, and Vadodara. Whether your prospects are searching from a metro like Mumbai or Bangalore, or from a fast-growing market like Indore or Vadodara, we tailor keywords, ad copy, targeting and schedules to local search behaviour while keeping your brand message consistent nationwide.
Tracking That Reflects Real Pipeline Value
Every B2B PPC services engagement includes proper conversion tracking configuration from day one — call tracking, form tracking, and where relevant, integration with your CRM so leads can be followed all the way to a closed deal. This is the only way to know which keywords and campaigns are producing revenue rather than just enquiries.
Industries We Serve
Our B2B PPC services are used by manufacturers, SaaS and technology companies, professional services firms, and enterprise vendors across a range of sectors. Each industry has a different typical deal size and buying timeline, and our service mix is adjusted accordingly — a six-month enterprise sales cycle needs a different remarketing cadence than a six-week SME decision.
Running ads without a system to capture, qualify and follow up on the leads they generate is one of the most common reasons budgets get wasted. This is where our in-house CRM software platform comes in — every click, call and form fill from your campaigns can be tracked, assigned and nurtured automatically, so your sales team spends time closing deals instead of chasing spreadsheets. This closes the loop between ad spend and actual revenue, giving you one dashboard to see exactly which campaigns, keywords and cities are producing your best customers.
Ongoing Optimisation as Part of Every Engagement
B2B PPC services do not end at campaign launch. We review search term reports, audience performance and landing page conversion rates on an ongoing basis, and adjust budget allocation toward whatever is actually producing qualified leads. Monthly reviews focus on pipeline impact, discussed together with whoever on your team owns sales follow-up.
How We Handle Handover From an Existing Agency or Freelancer
If you are switching from an existing provider, we manage the transition carefully — reviewing historical data before making changes, preserving conversion tracking continuity, and avoiding a disruptive rebuild unless the existing setup genuinely requires it. A clean handover protects the performance history your account has already built rather than starting from zero unnecessarily.
Why We Price Services Transparently
Hidden fees and bundled services that are never fully explained are a common frustration with agency relationships. Every B2B PPC services proposal we send breaks down exactly what is included — strategy, execution, reporting, and any one-time setup work like landing page builds — so you can see precisely what you are paying for and compare it fairly against any other option you may be considering.
Service Flexibility as Your Business Grows
The right mix of B2B PPC services for a company just starting with paid media looks very different from what a scaling enterprise account needs. We review the service mix every quarter as part of our standard process, adding capabilities like account-based targeting or deeper remarketing segmentation only once the foundational campaigns are performing reliably, so your spend always matches where the business actually is.
Account Audits as a Starting Point, Not a Sales Pitch
Before recommending any specific B2B PPC services, we audit your current setup honestly — including telling you when an existing campaign is actually working well and does not need to be rebuilt from scratch. Our goal is to recommend only the services your business genuinely needs at its current stage, rather than bundling in extras to justify a larger monthly fee. This sometimes means recommending fewer services initially and expanding as results justify the next investment.
Reporting Cadence and What You Will See
Clients receive monthly reports covering cost per qualified lead, lead-to-opportunity conversion where sales data is shared with us, and a breakdown of which services are contributing most to pipeline. Larger accounts typically move to fortnightly check-ins so decisions can be made faster, particularly during the first few months while campaigns are still being calibrated against real conversion data.
How Pricing for B2B PPC Services Typically Works
Costs usually scale with ad spend, the number of channels in use, and the complexity of tracking and reporting required. We are upfront about this during the audit stage, so there are no surprises once a proposal is on the table — you will know exactly what is included in the service fee versus what goes directly to ad spend on the platforms themselves.
Getting Started With B2B PPC Services
We begin with an audit of your current marketing setup, your sales process, and your competitors’ visible ad activity, then build a 90-day roadmap covering every service relevant to your goals. If a particular service is not needed for your business yet, we will say so rather than adding it just to pad a retainer. WNI Technologies is ready to build the right mix of B2B PPC services for where your business actually is today.